Paid Ads

Featuring a traditional targeted digital banner buy across New York Times properties and the iHeart Network to advertise the kick-off event for Operation Save Abortion — a livestream panel and training day for activism, funding & practical support, and legislative advocacy that resulted in 10k registrations by event day with a participation rate of 72%, 300 signups to host watch parties in all 50 states, and 11,432 volunteer signups. This event received a great deal of media and influencer support including New York Times, Cosmopolitan, Bust, WNYC's The Takeaway, Busy Philipps and Michael Moore. 

We received restricted funder support specifically for advertising, and we focused on digital ad buys from NYT and iHeart in key states where we believe volunteers will most be needed. These states represented 30.2% of the total registrants.